Search Engine Marketing & Advertising (SEM)
Majority of our clients opt only for Google as it is the dominant search leader, but we also offer support for Bing.
As with our social media advertising, all search advertising will be conducted on your advertising account, to ensure you retain full access to all data and insights for future usage.
It’s standard practice not just to focus on the cheapest cost-per-click (CPC), but also to focus on returns on ad spend (ROAS), to ensure that we help you achieve the sales conversions that you need.
Search Engine Optimisation (SEO)
We assist your SEO efforts with our team of SEO partners.
Long-term sustainable SEO results are key to the longevity of a company, as it ensures free, organic, and self-driven high-quality traffic that will consistently drive sales conversions.
A good SEO strategy means your website will be self-sustaining in the long run, even without advertising budget.
Advertising on Google Shopping / Google Display Network / YouTube
The world is increasingly shifting towards video-driven content. In 2021, Hubspot reports that 81% of businesses use video as part of their marketing. YouTube is the 2nd most popular website in the entire world, behind only Google.
If you have video assets, we can help you get them in front of the correct eyes that will make a difference in your bottom line. If you don’t, we can help coordinate your video asset creation and production to a high standard.
We also run campaigns on Google Shopping and the Google Display Network, ensuring that whatever your product is, we can get it in front of the right eyes, with an estimated coverage of 90%+ of the entire Internet.
Landing Page Optimisation
Lead Generation
We assist you in the optimisation and layout of content on your website, to ensure that traffic is funnelled through the correct pages and content, delivering the message in the way that is best received by your potential customers.
We make sure that your landing page tells a story that your users are actually interested in reading, piquing their interest in your brand and products.
Traffic sent to your website is of no use if it’s low-quality traffic. Our advertising and top-of-funnel (TOF) solutions ensure that your traffic is high-quality.
However, if your website doesn’t give visitors a good experience, that high-quality traffic will come to naught.
Email Marketing, Funnelling & Automation
Emails - Can’t live without them, can’t live with them. If not done right, email marketing can be seen as spam, or even a violation of the PDPA, GDPR, or various consumer data protection laws.
With us, we help you with your email marketing, whether funnel creation and optimisation, or automated email journeys, that will help you create stories your audience are interest in, and drive not just sales, but an increased appreciation and feeling of connection with your brand.
Since you made it to the bottom of the page, here’s a freebie. Have you ever tried sending out an email with the subject: ORDER CONFIRMATION? You’ll have close to a 100% open rate, I guarantee you that. Your email content, however, is what will determine whether the receiver unsubs or goes on to convert.
Brand Experience
About Us
Shaun Teo - Founder
Shaun has more than a decade of digital marketing experience, having worked on both agency-side and client-side (B2B and B2C).
He has lived and worked in Singapore, Australia, and the United Kingdom.
In his time, he has had the chance to be exposed to different cultures, and figure out how to use each digital facet in different ways to achieve his business goals in each market.
How Caffeine Media Started
Through his wife, Joyce, an entrepreneur and calligraphy (@artsynibs), Shaun met many other entrepreneurs.
Many entrepreneurs had their hands full keeping their business running (supply and logistics, accounting, production, delivery, customer service) and didn’t have the time to devote to mastering the art of digital.
What started as a way to help friends, became an incorporated company in the UK, and later on, in Singapore.
Our Partners & Friends
While Shaun is the most hands-on person, he has some friends with vested interests in the United Kingdom, Singapore, and Indonesia that handle some of the workload.
GET IN TOUCH.
Drop us a message, and we’ll get back to you as soon as possible.
Community Management
Social Media Content
We provide consultancy services to guide your content and messaging strategy to better connect with your audience.
We train your staff in Best Practices, helping you to be independently capable of growing your sphere of influence.
We always believe that the best content comes from the brand owner.
Nobody understands your brand and product better than you. Similarly, real, genuine community building comes from a brand engaging personally with their audience.
Social Media Advertising
We have experience in running advertising for a multitude of brands worldwide, both B2B and B2C.
One unique thing we will always stand by is this: We will always run advertising on your Facebook Ad Account.
Often, service providers will run your ads on their account so you are “locked” to them. They retain all the data, insights, results that you need to remain successful.
This will not ever happen with us. All advertising will always be run on your company’s ad account.