In a separate blog post, we talk about how to utilise IP Exclusion / IP Blocking to prevent your competitors from seeing your advertising.

In this brief article, we'll talk the various types of IP addresses there are (in this context), and how to go about identifying them.

In this post I'm going to be sharing three things:

1.) What is IP Exclusion / IP Blocking?

2.) How do I use IP Exclusion / IP Blocking in my Google AdWords campaigns?

3.) When should I use IP Exclusion / IP Blocking?